Entrepreneurs in the start-up world face unique challenges that require a specialized coaching approach. Their need for guidance is distinct from that of traditional business leaders, often centering on creativity, innovation, and navigating uncertain business environments.

Actors

• Hannah – A development specialist with coaching expertise, though not her primary focus. She takes on only a few clients, mostly from her personal network. She does not have a dedicated office and does not typically use a laptop during sessions. She has long been searching for a "magic solution" for organizing her after-session reflections and managing her coaching process.

• Robert – An IT entrepreneur who previously built a successful company, which was later acquired by a U.S. firm in a significant deal. Now, he is searching for new goals and a renewed sense of purpose but remains skeptical due to past collaboration experiences.

• maX – A digital tool used for session recording, analysis, and process support, helping to structure insights and guide decision-making.

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1. Understanding the Client's Background & Motivations

• Robert provides a detailed explanation of his previous business, emphasizing how his software solution improved bug management for project managers.

• He shares his frustrations with the challenges of running the company, the resistance of the founders, and the factors that ultimately led to his decision to exit the business.

• Through this discussion, Hannah identifies that Robert’s primary driver is meaningful, creative work. However, his past experiences make him hesitant to fully commit to a new project.

2. Defining the Coaching Objective

• By the end of the session, Hannah and Robert agree to explore alternative goals that could help him regain a sense of creative purpose and professional fulfillment.

3. Integration of the maX Tool

• To test the capabilities of the tool, Hannah records the session with maX. She had already created Robert’s profile in the platform before the session and initiated the recording via her phone.

• After the session, she continues reflecting on Robert’s situation, questioning how she can best assist him. She turns to maX to see what additional insights it can offer.

4. Analysis & Discovery of New Insights

• Hannah runs a leadership qualities analysis within the maX tool.

• The summary report reframes Robert’s challenge as a confidence issue, which provides a new perspective for Hannah.

• Among the leadership traits, the low score on the "motivator" quality stands out to her. This suggests that Robert might benefit from embracing a leadership role in which he actively builds a following and mobilizes others around his vision.

5. Next Steps & Outcomes

• The new insights from maX guide Hannah in structuring the next session, where she begins to explore Robert’s potential as a leader and how he can regain confidence in collaborative efforts.

• The tool significantly enriches the coaching process by providing fresh perspectives that Hannah might not have considered as quickly on her own.

• With this structured approach, Robert starts moving toward a renewed sense of purpose, backed by data-driven coaching insights.

The integration of maX into Hannah’s coaching process enhanced her ability to identify key challenges, reframe client issues, and provide more targeted support. The tool proved particularly useful in uncovering hidden psychological barriers, ultimately helping Robert clarify his next steps and re-engage with his entrepreneurial journey